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Technology of Beauty

Jun 14, 2022

It’s one thing to say you want to do a better job in aesthetic medicine, to enhance your offerings, and “be part of something bigger.” It’s another thing entirely to actually achieve it.

Drawing on experience gained as an executive at Lumenis, Biolase, Allergan and Medicis, Athenix CEO James Haefner set out to find a way to achieve consistent, reproducible results while maximizing the value of a practice.

And in creating the Athenix Body Sculpting Institute, James built a model for providing plastic surgeons with key back-end support functions including marketing, accounting, HR, operations, regulatory and licensing — allowing doctors to focus their attention on patient satisfaction.

In this episode of the Technology of Beauty, discover how James ultimately drafted a blueprint for group practice success that consistently ranks among the top plastic surgery practices in the U.S.