Apr 13, 2022
When Enrique Rangel first entered the world of aesthetic lead management, he was shocked to discover that practices were waiting an average of nine and a half hours to follow up on their leads. Maybe that doesn't sound egregious at first — after all, plastic surgeons and medspas can get pretty busy. But considering that many other industries respond to their leads within minutes, the need for an aesthetic-focused lead management system that could help optimize and organize follow up and increase conversion rates became immediately apparent. In this episode of the Technology of Beauty, Enrique tells the story of how MyMedLeads grew from a back-of-the-napkin idea to an industry-leading platform that was recently acquired by Nextech Systems. Tune in to hear the story as well as get a preview of upcoming enhancements to the platform, plus much more, in episode 49 of the Technology of Beauty.