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Technology of Beauty

Dec 29, 2021

In the last episode of 2021, Dr. Grant Stevens interviews a serial entrepreneur who has dedicated much of his career to helping aesthetic practices solve problems through the use of technology. With a background in software, Izhak Muesli’s first foray into aesthetics was as the founder and CEO of practice analytics platform Atlas KPI.

Following a successful exit, he developed a lead management system for patient acquisition, which was subsequently acquired by aesthetic EHR company Symplast.

After serving as Chief Product Officer and Chief Revenue Officer at Symplast, he has embarked on a new journey that has brought him full circle in many ways.

In this candid sitdown, Izhak tells us the story behind his decision to team up with veteran practice management consultant & coach Terri Ross to form APX Platform. APX is an analytics and training platform that makes it possible for plastic surgeons and medical spas to know their numbers and exactly what they need to do to optimize them.

Tune in now to hear how Izhak and company are filling a long overdue gap in our industry.